OUR FIRST RENTER . . .
Elias Dean. – May 4, 2017 – Alley Alive. Downtown Grand Forks.
Elias is not just a renter but he’s been an advisor and mentor on the business side of running this New Flavors operation.
Our goal has always been twofold – provide economic opportunity to our new neighbors and friends and introduce new people and cultures into the Grand Forks community in a low-risk, common way.
Elias already owns and operates an amazing business, Steers Somali Cuisine, that is loaded with fantastic food so there’s nothing we can teach him about running a business.
However, he wants to reach out into new customers, new corners of our community. That’s where we can help!
Elias was born in the war torn Mogadishu in the early 90s and moved with his parents to Kenya.when then moved to Asia and made a move back to Africa .
He learned cooking while he was young at home as his parents used to be away most of the day. It was at this time he first thought he might want to have a restaurant of his own and hoped one day it would be his dream job.
His first born daughter, Olivia, will be seven this summer and he hopes she will join him and her ‘mum’ soon. (They remain out of country, awaiting the chance to reunite)
While he waits, he works. He works a lot.
One next goal is to bring his fare right to the middle of the downtown Grand Forks night scene, introducing his delicious somosas (sambusas) to college students and hook them on his fare.
We think he’s got a solid plan.
Not only is the food delicious, but we at New Flavors know our college students will appreciate the diversity, the ‘hipness’ of Somali food from a food truck and, as a result, will help form a better connection with the community. Win-win-win.
With all these outreaches and engagements, we think Elias will expand his customer base in a huge way. He is a friendly, professional and incredibly generous person and a smart business man.
As he says, “I never thought I would own a restaurant in grand forks and I had nothing when I moved up here in 2012”.
Please take the time to visit Steers Somali Restaurant at 2915 S. Washington St. You’ll thank us.
Here’s to Elias and his “New Flavor”. Our community is richer.